Dan Cunningham, director of information technology for the seafood chain, told about 200 people during a conference Monday at the National Restaurant Association (NRA) Show in Chicago the Internet is having a huge impact on the dining sector.

“We look at our Web site as an opportunity to bring revenue into our restaurant,” Cunningham said.

Diners are relying more and more on the Internet as a tool to decide where to eat and what to eat. In 1999, 9 percent of people surveyed viewed a restaurant menu online; in 2006, that number was 31 percent, said Michael Dodson, senior vice president of OpenTable.com,