The firm is selling the range of farmed salmon, seabass and haddock products into the retailer, which is its major customer for private-label products, under its "The Saucy Fish Co." brand.
Click for a photo gallery of the products.
“The Saucy Fish Co. was created because, although consumers are passionate about fresh, healthy and delicious fish, we recognize that sometimes we all need a little inspiration,” Sales and Marketing Director Simon Smith told IntraFish. “Consumers want to eat more fish, but they don’t know what to do with it."
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