Icelandic Group-owned The Saucy Fish Co. is rolling out a new animated TV campaign Tuesday for its Saucy Fish brand.

It is comprised of two different spots, both capturing a week in the life of a new couple and their pet cat, and look to highlight the everyday occasions to eat fish more often.

Developed by long-term agency partner The Neighbourhood, the first 30-second spot features a new addition to its range while a shorter 20-second version features the brand’s top selling product, Salmon with Chilli, Lime and Ginger.

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