Copycat brands will never be able to compete with the consumer engagement of the Saucy Fish Co., Simon Smith, sales and marketing director at the Icelandic Group-owned firm told IntraFish.
Saucy Fish has invested significantly in communication with customers and building up brand reputation, something that remains to be seen with Young’s Seafood’s Funky Fish and Marine Harvest’s Rebel Fish, he said.
Smith claimed both brands were “tactical,” trying to make a quick buck after seeing Saucy Fish’s success growing its brand.
“When
