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With Santa Monica Seafoods' acquisition of Central Coast Seafoods on June 29, the company tacked on an extra $13 million (€10.6 million) in revenue to the $100 million (€81 million) plus it makes annually, but more importantly, the deal extends Santa Monica's sales reach a few hundred miles, into yet untapped counties surrounding California's central coast.

"They give us great opportunity to really extend into markets we haven't been in before," Michael Cigliano, Santa Monica executive vice-president, told IntraFish.

Its sales channels now penetrate further north, past its current northernmost region of Santa Barbara County and into the college-inhabited yet upscale region of San Luis Obispo County to the north, the scenic wilderness area of Tulare county to its east and into the home of its sustainability partner -- Monterey Bay Aquarium -- in Monterey County.

The