The campaign, “Salmon from the end of the world” will be funded with a 65 percent contribution from the Chilean government, about $1.8 million (€1.4 million). The rest will come from the salmon industry. No start date for the campaign was announced.
The promotion will aim to highlight, distinguish and differentiate Chile’s aquaculture sector from its competitors, Norway, Ireland, Alaska and other countries.
The hope is positioning the origin of Chilean salmon from "the end of the world" will be a unique product placement that gets the attention of consumers.
A
