Or “Why light bulbs are now becoming a viable alternative to candles.”

But instead it said: “Why farmed salmon is now becoming a viable alternative to wild-caught.”

The article in a Washington Post issue last month was outlining the ways in which salmon farming had improved over the last decade, noting Monterey Bay Aquarium’s Seafood Watch list has now deemed Verlasso farmed salmon a good alternative to wild.

It listed improvements the industry has made in terms of pollution, escapes and feed conversion and noted the launch of the ASC’s salmon standards earlier in the year, but actually all it did for me -- and I imagine many in the seafood industry -- was serve as a reminder of the two very different circles of information this industry and its consumers move in, and to highlight the very high standards expected of this, the newest of food industries.

It