Consumers don’t necessarily see themselves as buying seafood when they purchase salmon -- they are buying “salmon,” just like they are buying chicken or hamburgers.
The same is true for shrimp. Folks who say they don’t like seafood often follow with this clarification: “but I like shrimp.”
I know, it doesn’t make sense, but perception is a mysterious thing. And right now consumer perception of salmon is as good as it has ever been.
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