The ads, which began running in Ontario markets last fall, were in Western Canada this spring, and are slated to run in Quebec sometime in 2004. John Whitman, marketing vice president for the Gold Seal brand, said that the success of the campaign has prompted the company to extend it further. “It was very successful in raising our un-aided [brand] awareness,” Whitman said. “It was very effective.” The campaign, aimed at building the brand recognition of Canfisco’s Gold Seal canned wild salmon brand – the number two canned salmon brand in Canada – is running primarily on CTV and Global, but is also running on CBC as well, during a range of television shows.

Whitman