After first tipping its hand several months ago, Sainsbury's laid bare on Friday the extent of its sharp veer toward sustainable seafood before an audience of curious, and in many cases, nervous suppliers.
Held at Sainsbury's headquarters in London, the day's message was clear: The sustainability conversation has been fun, but the time for chitchat is over.
The largest seller of fish in the United Kingdom stated plainly its ambition to become an environmental leader within the seafood world. To that end, speaker after speaker hammered home the message Sainsbury's no longer will be doing business with those unwilling to meet its increasingly stringent standards.
"Sustainability
