With 50,000 metric tons of seafood sold annually, worth some £400 million (€537 million/$800 million), Sainsbury’s uniquely is positioned to reach a wide range of consumers, Melanie Sachdeva, the chain's seafood category manager, said at a panel at the 2008 Seafood Summit in Barcelona, Spain.
“I believe we have a great opportunity to influence consumers through packaging and through point of sale, and we should take this responsibility seriously,” Sachdeva said.
Like other retailers, Sainsbury’s is under immense pressure to balance sustainability efforts with commercial concerns.
