iPura, the world's first food safety brand, will be in the service counter of Safeway supermarkets by the end of the month.
iPura tilapia was launched in March at the International Boston Seafood Show. GFT has plans to introduce striped pangasius, steelhead, salmon and shrimp under the iPura label.
"We have over a dozen regional distributors and I think we can expect to see iPura products in more stores and on many restaurant menus in the very near future," said Robert Clark, director of marketing.
