From pledges to sell eco-labeled fish to new, efficient gear technology, Netherlands is at the front of the sustainable movement in Europe.

IntraFish visited the country and its producers, processors and fishermen, and returned with a variety of stories from the sector:

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Dutch processor plans 100% ‘sustainable’ stock

A subsidiary of Kennemervis Group and one of the Netherlands’ leading fish shop suppliers will process only “sustainable” seafood by 2011, it said. Read more.

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High-end smoker uses Web in product name

A traditional smoking firm in Netherlands is capturing a new generation of consumers by using a Web address as its product name.