The company’s line of products – featuring cod, salmon and mahi mahi – began selling this fall in 900 Wal-Mart stores across the country, and plans are to stock it in other retail chains before Lent, Robin Ahearn, senior vice president of marketing and menu for Joe’s owner Ignite Restaurant Group, told IntraFish.
It’s the company’s first attempt at a retail product in the more than three years since Ahern joined Ignite, which is owned by private equity firm J.H. Whitney & Co.,
