"We were informed that it was unacceptable as far as animal cruelty," said Tony Malpartida, a bartender and manager at Nishiki Sushi, told the Sacramento Bee newspaper..

According to Amanda Fortino, a campaign coordinator for PETA, dozens of calls were received by PETA about Nishiki's live prawns. The prawns were bathed in cold sake before their tails were removed. They were then served live and still moving.

"Because we received so many calls, we contacted Nishiki and told them every animal feels pain, and we have the scientific evidence to back that up," said Fortino.