The BQM label, first started in 1997 by industry body Normapeche Bretagne, means fish will sell for much higher prices than fish without the label, giving an advantage to processors and an incentive to fishermen to land quality product.
“BQM is a marketing tool and it’s important for fishermen to have this distinction. The fish sells at a high price to the customer but that means the higher price is passed on to the fishermen,” Jean Michel le Floch, of Lorient-based fish processor and merchant Moulin, told Fishing News International.
“The
