As president of National Fish & Seafood, a Massachusetts-based seafood supplier to both retail and foodservice, Jack Ventola has the inside scoop on what it takes to sell more seafood. He spoke to IntraFish about sustainability, effective marketing techniques and the surprising new trends that are cropping up in the industry.
How long have you been the president of National Fish & Seafood and how did you get to this position?
I started over 35 years ago in the seafood world as a trader, learning the ropes and soaking in as much as I could.
