The soft swish of elegant evening gowns accentuated the tinkle of champagne glasses and polite conversation. When IntraFish reporters walked into the Lancaster London Hotel Thursday evening, we almost did a double take to ensure if we indeed had come  to the right place.

We weren’t mistaken: this gala setup was in celebration of that ubiquitous British staple: fish and chips.

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The numbers are impressive: 650 people came under one roof to decorate the best in the fish and chip industry. Host Rory Bremner (pictured) -- a well-known comedian and impressionist -- had the audience in splits with his impressions of global political figures.

Everybody