Nestled among gleaming fatty farmed salmon, long-limbed Norwegian king crab and reddish line-caught tuna are frozen pangasius fillets. That it pales in comparison to these enticing looking species is something a Dutch importer is aware of, and readily admits to.

"We don't expect to win today -- pangasius is not popular in the UK market as yet, and it won't be easy, but we are here to tell the story of pangasius, and we are not ashamed of it,"  Klaas Jan Mazereeuw, Quality Assurance manager at Seafood Connections, told IntraFish.

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