Speaking at the Value Added Seafood conference in London, Seafish CEO John Rutherford said the United Kingdom’s favorite take-away meal, long dominated by cod and haddock, was “ready for but unexploited” by the cheaper species.
“I am very optimistic about it,” he said. “We know the U.K.’s traditional prejudice for cod and chips, but I can tell you that some food chains at the lower end of the fish and chip shop market have been selling pangasius in fish and chips for over 18 months now.
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