In the aquaculture industry, there’s long been talk about organic salmon, though most haven't even seen one, let alone fathomed what it is that makes a salmon ”organic."
This niche product has previously been of interest to specialist farmers in the industry, but now we are seeing stock exchange-listed companies and others in the process of going public taking the organic salmon seriously.
First a story from real life: My neighbors are from France and they like to eat fish because it’s good for their health.