MSC last month approved the use of its eco-label for the fishery, of which OCI controls 91.4 percent of Canada's 97.5 percent allocation of the 17,000-metric-ton quota set by the North Atlantic Fisheries Organization (NAFO).
“From a price/value perspective, we believe our fish has intrinsic, quality and other factors that set it apart from competitive species,” Sullivan told IntraFish. “In addition, our proximity to market and vertical integration -- which gives complete control of the supply chain and traceability -- also has a value to our customers.
“MSC
