The seafood industry needs to strike a deal with its critics or risk losing the argument on sustainability, said Jeremy Fleming , the outgoing boss of New Zealand's Aotearoa Fisheries, in a Fairfax Media NZ report.

The largest Maori-owned fishing company owns 50 percent of Sealord, as well as a range of other fishing, aquaculture and processing operations.

Commercial fishermen needed to accept that other points of view were valid or risk losing the faith of consumers, Fleming told the Seafood Industry Council at a conference.

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