New Zealand King Salmon has launched a new premium breed of salmon targeting local and overseas professional chefs and high-end restaurants, according to Fairfax NZ.
The new product, Ora King, is founded on more than two decades of classical breeding. NZ King Salmon has been testing the product in overseas markets, and it was served at the Governor General's dinner in honor of the country's Olympians in London in July.
Ora King has been selectively available in Europe, Australia and China and is soon to be launched in the United States and Japan.
