New Zealand’s Mt Cook Alpine Salmon might be small, but its size is an advantage when it comes to supplying top quality salmon to its only export market -- the United States.
“We can only supply a very small amount of salmon, so we need to focus on one particular market where we can supply salmon 52 weeks in a year,” Geoff Matthews, Mt Cook’s chief executive officer told IntraFish.
About 80 percent of Mt Cook’s salmon is exported to the United States, which was chosen because the company understood the market well and it could get a good premium, said Matthews, who first introduced the salmon to his friend, Jeff Sedaca, president of the shrimp and aquaculture division of US-based, Pacific Andes-owned National Fish and Seafood.
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