Ludvigsen has a unique ability as a communicator, with a rare intuitive knack to achieve contact with the surroundings as well as present a message in an attractive manner.
Ludvigsen was definitely in his element when he served sushi dishes with Norwegian salmon at one of the truly big sushi restaurants in Tokyo. A cluster of journalists and TV photographers witnessed and documented the event.
Besides serving sushi to guests, he clearly struck a good chord with the guests’ children. This was great stuff for the Japanese journalists.
