Some of the tasks he will be tackling include stepping up investment in Oksfjord and eventually expansion with a new plant further south.
Softeland has 20 years’ experience in the aquaculture industry. Until recently he headed one of the few breeding technology firms in Norway, SalmoBreed, of which he was a co-founder. Prior to that, he was regional director for the Norwegian Seafood Federation (FHL).
Softeland said he has optedto work in the feed business because it suits his skills.
“The choice isn’t coincidental.
