“As per today’s date, we have treated the U.S. market on a par with other markets where we do not have earmarked funds, which means we have carried out fewer activities on enquiry from Norwegian exporters, Borge Gronbech, NSEC marketing director for salmon and trout, told IntraFish. “We’ve noticed there has been an increase in enquiries.”

A clarification is expected shortly on which activities the NSEC will have in the United States, he said.

“The industry’s increased level of exports and market in the United States will lead to changes in how we target the U.S.