The NOK 23 million (€2.6 million/$3.4 million) campaign from the Norwegian Seafood Export Council (NSEC), launched in mid-April, is advertising the origins of Norwegian seafood in Portuguese products with coverage across television, in-store marketing and an online presence.
Fresh salmon, previously a niche product on Portuguese shelves, has grown roughly 30 percent year on year since 2006, reaching 7,000 metric tons in 2008. An injection of NOK 4 million (€455,000/$595,000) of the total will be put towards promoting the fish among Portuguese consumers.
But,
