Of more success than the MSC eco-label on Trans-Ocean’s surimi products is the seal of approval from the American Heart Association, which has led to a jump in sales, Lou Shaheen, vice president of sales and marketing, told IntraFish.
“Surimi has low household penetration -- how we get more people to our category and seafood in general is challenging. That’s why we added American Heart Association certification,” said Shaheen. “We think it brings a more mainstream, trusted brand.”
While the company uses the MSC logo, Shaheen said “no” when asked if it helps with sales.
“But
