As price competition ferociously increases its intensity, market expansion becomes an issue. Nippon Suisan hired as a product promoter a popular Japanese comedian, who publicly expresses his fondness of fish sausages, last autumn.
Frequent consumers of fish sausages range in age from late 40’s and 60’s. By using a popular comedian, whose fan base is predominately between the ages of 30 through 40s, the company aims to get even closer to the casual consumer of this age group.
Compared to the ¥46.6
