Founder and CEO Steven Chen told IntraFish it was a long six months since Yihe went into receivership at the hands of its distributor St. Louis-based Resource One.
The company wasn’t able to renew its contract to sell its salmon burgers to retail giant Walmart for 2014, although its still fulfilling 2013 commitments, its Seattle office was closed, employees let go, plans for a new plant in the United States scrapped and financial support was hard to come by.
But through it all Chen kept in communication with Resource One, the company that put Yihe in receivership last fall, and after many long conversations between Chen and Resource One’s CEO Ed Cuccio, the two companies have partnered again, launching their rebranding of the “New Yihe” at the Seafood Expo North America in Boston.
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