MSC founding father: 'Alaskans are going to regret the path they are trying to go down'

Mike Sutton is a founding father of the Marine Stewardship Council (MSC). Sutton, who today is the vice president of the Monterey Bay Aquarium’s Center for the Future of the Oceans, was the head of the Endangered Seas Campaign for the World Wildlife Fund (WWF) back in the late ‘90s, when WWF and Unilever teamed up to create the MSC.

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In this exclusive IntraFish interview, Sutton shares his thoughts on Alaska salmon producers’ recent withdrawal from the MSC program, what it means for the MSC and other eco-labels, why he believes the Global Trust label is inferior, and why Alaska will regret its move.

IntraFish: