The Marine Stewardship Council (MSC) aims to increase efforts in its core regions to double the market share of MSC certified products within the next five years, the organization said in a newly published five-year strategy plan.
This could mean tweaking its current business model while streamlining its chain of custody process, Nicolas Guichoux, who heads the MSC’s Europe activities, told IntraFish.
A key focus will be on making the MSC’s Chain of Custody (CoC) process better adapted to the foodservice segment, including at wet fish counters in retailers.
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