IntraFish has conducted its New Year’s interview with several personalities from the Norwegian aquaculture industry -- including Bjordal.
IntraFish: What do you think of the way the media has covered the salmon industry this last year?
Kjell Bjordal: The media largely communicates what they are served. In environmental issues the level of knowledge is low and the critical sense weakened. In reality, the protest industry has an open line to opinion.
IF: Are producers losing the battle to win public opinion?
KB: No. In the long run common sense will prevail.
