The site, www.filetofish.com, is part of comprehensive and integrated multimedia campaign including Spanish and English language television and radio spots, rich-media banner ads, outdoor and point-of-purchase as well as a mobile cell phone component.
The campaign will run in 40 U.S. media markets and over 2,800 restaurants.
In an effort to remind customers about a long-time favorite, the McDonald's Filet-O-Fish Sandwich and the limited edition Double Filet-O-Fish Sandwich, Moroch created a web site unlike any other for McDonald's.
According to the International Game Developers Association, an estimated 100 million people in the U.S.
