Marine Harvest VAP Europe says the renewed logo will be used by Marine Harvest Pieters NV in Belgium.

It will be used especially towards the job market, in public relations and in a new foodservice marketing campaign in Belgium and Luxembourg.

“By launching this new logo and campaign, Marine Harvest Pieters wants to further develop the historical strong identity of Pieters in Belgium,” said the company in a statement.

Pieters has sites in Brugge and Oostende and employs 480 people. In 2009 it had a turnover of €186 million ($221.8