The world's largest salmon farmer, Marine Harvest, is packing fresh Alaska wild salmon this summer for retail giant Walmart.
As part of a nationwide promotion, selected Walmart stores are selling fresh Alaska salmon -- mostly sockeye -- featuring, for the first time, the Alaska Seafood Marketing Institute (ASMI) logo and recipes from the trade group.
US-based distributor Slade Gorton is also packing the product for Walmart, company CEO Kim Gorton told IntraFish.
Marine Harvest is packing the salmon in its Los Angeles facility, and is also packing fresh Bristol Bay sockeye that is carrying a label different than the ASMI logo, with the website link to www.bristolbaysockeye.org.
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