With the launch of the Louisiana seafood brand last week comes the opportunity to get a brand name for free.
The Louisiana Department of Wildlife and Fisheries is providing Louisiana brand labels to any restaurant, retailer or distributor that can prove its seafood comes from Louisiana waters, where 70 percent of the seafood from the Gulf of Mexico is sourced.
Whether this brand will have any impact on buying decisions depends on who you talk to. Chris Moran, owner of Louisiana Seafood Company, would not pay an extra cent for the label if it causes companies to up their prices.
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