US-based quick-serve seafood restaurant chain Long John Silver’s has launched its new Ciabatta Jack Sandwich; a sandwich served on warmed Ciabatta bread with Long John Silver’s batter-dipped fish or chicken.
“Finding a truly memorable fish sandwich is tough to do,” said Long John Silver’s Chief Marketing Officer Charles St. Clair. “We are leaving the tired buns and square fish for the competition and offering our customers delicious batter-dipped fish on warm Italian Ciabatta bread.”
Long John Silver’s will promote the Ciabatta Jack Fish sandwich and the Ciabatta Jack Chicken sandwich through a national advertising campaign that includes print, TV, in-store signage, social media and a national coupon.
