Loblaw, Canada’s largest food retailer – and buyer and seller of seafood – said its third annual Oceans for Tomorrow sustainable seafood campaign last month featured Aquaculture Stewardship Council (ASC) products for the first time.
The national in-store and flyer program helps to raise consumer awareness about sustainable seafood, including Marine Stewardship Council (MSC) certified products. New this year, ASC certified products were incorporated to broaden customers’ understanding of certified sustainable seafood options.
The month-long event also highlights the sustainable seafood efforts of Loblaw's suppliers.
