"Your article on “Publicity Problems” highlighted a critical element of the challenge the seafood industry faces regarding sustainability issues," said Paul Holthus of the World Ocean Council.

"Most companies are not “telling the story” of the meaningful efforts they are making to try and address marine environmental issues and the good results that they are achieving, as well as the bumps in the road as they try and move down the sustainability path."

Click here to read the rest of his letter to the editor, and other letters.