"It was like re-reading my marketing plan," he said.
Click here to read what else he had to say about the column.
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LETTER: Bear & Wolf co-founder talks consumer marketing
Sean O’Leary, an original co-founder Bear & Wolf Salmon Company, says John Fiorillo's column on sales of Bear & Wolf canned salmon at Costco exemplifies the basic tenets of successful seafood marketing.
14 October 2010 13:18 GMT
Updated
9 May 2016 16:14 GMT
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