Actor and environmental activist Leonardo DiCaprio is throwing his support behind LoveTheWild, a US brand, which sells farm-raised, sustainable frozen seafood products.
"Estimates show the earth's population approaching nine billion by 2050, putting tremendous pressure on our natural food resources," DiCaprio said in a statement.
"Seafood is a primary source of protein for nearly a billion people -- but climate change, acidification and over fishing are putting increased pressure on our oceans' natural stability."
DiCaprio hopes to raise the profile of LoveTheWild and boost sales by encouraging people to buy sustainably farmed species of fish, such as trout, catfish, and striped bass, instead of contributing to the depletion of those in the wild.
"The exploitation of our oceans has left many marine ecosystems on the brink of total collapse, which is hurting our ability to harvest our seas as a reliable food source as we have for thousands of years," he said.
"[LoveTheWild] is empowering people to take action on this crisis in a very meaningful way."
The company recently received a $2.5 million (€2.3 million) investment from Dutch investment fund Aqua-Spark, a partnership that the brand's co-founders said is a perfect match.