Hoping to reach a younger generation of fish fans, Legal Sea Foods recently unleashed a controversial "viral" ad featuring a foul- mouthed lobster and amorous oysters.

Click here to see the ad.

Titled "raw talk from the raw bar," the Boston-based chain posted the more than one-minute online ad on video-sharing site YouTube last month.

In the spot, animated fish, crabs, lobster and shrimp pepper their conversation with salty language.

A lobster in a steaming pot exclaims "I'm (expletive) boiling" at one point, using the profanity.

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