Amidst new executive staff changes, Seattle-based seafood producer and supplier Keyport LLC is now ramping up its retail side to coincide with the Seafood Expo North America in March.

The nearly 20-year-old business has primarily focused on king, Dungeness and snow crab for its bulk wholesale distribution but "a couple years ago we wanted to branch out into heat and serve products," said Matthew Bleeker, director of product management.

"We’re debuting it in Boston," Bleeker told IntraFish, adding that there is interest from buyers from different grocery stores and club stores.

<p>Keyport heat and serve steamed mussels</p>
The retail, consumer-ready items include heat and serve steamed clams, heat and serve steamed mussels, shrimp cakes, salmon cakes and sockeye salmon portions

The items are sold under the Keyport brand and some private label.

"We've