The list is global and it goes to hundreds of retail contacts, and is a mix of corporate and procurement folks, among others, ISSF spokewsman Mike Crispino told IntraFish on Tuesday.

"The goal is education, pure and simple. This newsletter is a resource for retailers, a straight-forward, easy-to-read e-mail that updates stores on tuna sustainability issues and what ISSF is doing to monitor and address the health of tuna stocks and marine ecosystems," he said.

While the newsletter won’t secure sustainable tuna fisheries on its own, it fits into the fabric of an ongoing and transparent dialogue about science and the need for action based on that science, said Crispino.

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