The clock starts on Wednesday for the seafood industry’s 40 most important days of the year, challenging seafood companies and fast-food chains to be on the top of their game.

“You can call it the Black Friday of seafood,” Glacier Securities CEO Ignacio Kleiman told IntraFish.

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As a result, the hottest trends in seafood emerge in the form of new products during Lent.

AquaStar is using the opportunity to enter the battered and breaded fish sector for the first time, an AquaStar spokesperson told IntraFish, and that is the right direction to head when considering the increasing call for convenient ways to prepare seafood at home.

“I think you have to advertise convenience,” Kleiman said.