September 20, 4:30 p.m. GMT
Consumer panel insight
No matter how much any industry crows about its USPs (the health benefits of seafood consumption, for instance), the same driver moves all business: consumer consumption. Businesses are always trying to understand the market they cater to, trying to find drivers of spend.
Seafood is no exception, except that it always does not follow the same path as other grocery items. Jay Thaliwal, consumer insight director at Kantar Worldpanel, contrasted consumer behavior in the United Kingdom during the 2008 recession and the double-dip recession seen in April 2012.
“Consumers
