It’s like a NASCAR pit stop, says Michelle Torres, describing a clever promotion designed to drive tourists to Phillips Restaurants.
Torres, corporate director of marketing for the 17-unit Phillips Seafood Restaurant chain, a division of U.S.-based seafood supplier Phillips Foods Inc., is talking about the “cabbie appreciation” promotion-- now in its eigth year -- the company does in May to gear up for the summer tourist season.
Phillips restaurants are spread among the tourist-popular cities of Myrtle Beach, S.C.; Baltimore, Md.; Atlantic City, N.J.;
